Local media scenarios, 2027-28
MethodsExport memo
Capitol County, CT: PaidGreater Bridgeport County, CT: PaidLower Connecticut River Valley County, CT: PaidNaugatuck Valley County, CT: PaidNorthwest Hills County, CT: PaidSouth Central Connecticut County, CT: PaidWestern Connecticut County, CT: PaidBergen County, NJ: PaidEssex County, NJ: PaidHudson County, NJ: PaidHunterdon County, NJ: PaidMercer County, NJ: PaidMiddlesex County, NJ: PaidMonmouth County, NJ: PaidMorris County, NJ: PaidOcean County, NJ: PaidPassaic County, NJ: PaidSomerset County, NJ: PaidSussex County, NJ: PaidUnion County, NJ: PaidWarren County, NJ: PaidAlbany County, NY: PaidAllegany County, NY: PaidBronx County, NY: PaidBroome County, NY: PaidCattaraugus County, NY: PaidCayuga County, NY: PaidChautauqua County, NY: PaidChemung County, NY: PaidChenango County, NY: PaidClinton County, NY: PaidColumbia County, NY: PaidCortland County, NY: PaidDelaware County, NY: PaidDutchess County, NY: PaidErie County, NY: PaidEssex County, NY: PaidFranklin County, NY: PaidFulton County, NY: PaidGenesee County, NY: PaidGreene County, NY: PaidHamilton County, NY: PaidHerkimer County, NY: PaidJefferson County, NY: PaidKings County, NY: PaidLewis County, NY: PaidLivingston County, NY: PaidMadison County, NY: PaidMonroe County, NY: PaidMontgomery County, NY: PaidNassau County, NY: PaidNew York County, NY: PaidNiagara County, NY: PaidOneida County, NY: PaidOnondaga County, NY: PaidOntario County, NY: PaidOrange County, NY: PaidOrleans County, NY: PaidOswego County, NY: PaidOtsego County, NY: PaidPutnam County, NY: PaidQueens County, NY: PaidRensselaer County, NY: PaidRichmond County, NY: PaidRockland County, NY: PaidSt. Lawrence County, NY: PaidSaratoga County, NY: PaidSchenectady County, NY: PaidSchoharie County, NY: PaidSchuyler County, NY: PaidSeneca County, NY: PaidSteuben County, NY: PaidSuffolk County, NY: PaidSullivan County, NY: PaidTioga County, NY: PaidTompkins County, NY: PaidUlster County, NY: PaidWarren County, NY: PaidWashington County, NY: PaidWayne County, NY: PaidWestchester County, NY: PaidWyoming County, NY: PaidYates County, NY: PaidBradford County, PA: PaidLackawanna County, PA: PaidLuzerne County, PA: PaidPike County, PA: PaidSusquehanna County, PA: PaidTioga County, PA: PaidWayne County, PA: PaidWyoming County, PA: PaidMARYLANDMASSACHUSETTSMICHIGANNEW HAMPSHIRENEW JERSEYNEW YORKOHIOPENNSYLVANIAVERMONTVIRGINIAWEST VIRGINIACapitolSouth Central ConnecticutBergenOceanBronxErieKingsMonroeNew YorkOnondagaSuffolkWestchesterPhiladelphiaBostonAllentown

See who can watch Knicks games free today and who would have to pay under the NBA's reported streaming hub.

Scenario

Assumptions

6%
2% to 40%SJazz+, Padres and RSN-era anchors
41
0 to 48SAssumption
$124.99
$79.99 to $199.99SSame as Jazz+ today

Market

Households
12,119,982
Counties
91 in NY, NJ, CT and PA
Over the air
None
Today
MSG+ on DAZN ($29.99/mo)

Today

Paid only, on MSG+ on DAZN

No local Knicks game is free today. About 664,400 households would pay for MSG+ on DAZN if 6% sign up.

Households reached
664K
No change
Under-35 households
110K
No change
Games free over the air
15 of 82
No change
Households with no way to watch
1.05M
No change

A household has no way to watch if it has no antenna signal and no broadband subscription at home. That count comes from FCC and Census data, so the sliders do not change it.

All scenarios

OutputTodayHubHybrid
Households reached664K664K664K
Under-35 households110K110K110K
Rights revenueBlank. Today's revenue is blank because there is no public count of MSG+ on DAZN subscriptions to base it on.$34M–76M$34M–76M
Friction score270261261

The best value in each row is bold. For friction, lower is better. Today's revenue is blank because there is no public count of MSG+ on DAZN subscriptions to base it on.

Friction
270
Home the friction score is for
Oct
Nov
Dec
Jan
Feb
Mar
Apr
15 free over the air48 paid stream19 national exclusive
4 services · $537.76/yr · 8 steps · 34 games on other services

Friction is what it takes this household to watch every game. It counts the services it needs, what they cost and the steps to set them up, so lower is better.

Countyline is an independent analysis by Blake Kahler. It is not affiliated with, endorsed by, or sponsored by the National Basketball Association, any NBA team, or any media company named. Names and logos identify the subjects of the analysis. Figures are estimates from public sources, cited on the methods page. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Model v0.3 · data through Oct 6, 2026
Stream only91 counties · 12.12M
664K would pay if 6% sign up
Circle size is households