See who can watch Suns games free today and who would have to pay under the NBA's reported streaming hub.
Scenario
Assumptions
Market
- Households
- 2,856,081
- Counties
- 15 in AZ
- Over the air
- Arizona's Family and 16 other stations
- Today
- Arizona's Family + Suns+ ($14.99/mo)
Today
Today 2,758,700 households can watch free on Arizona's Family, and about 4,300 more would pay for Suns+ if 6% of the rest sign up.
A household has no way to watch if it has no antenna signal and no broadband subscription at home. That count comes from FCC and Census data, so the sliders do not change it.
All scenarios
| Output | Today | Hub | Hybrid |
|---|---|---|---|
| Households reached | 2.76M | 157K | 1.46M |
| Under-35 households | 548K | 31K | 290K |
| Rights revenue | Blank. Today's revenue is blank because there is no public count of Suns+ subscriptions to base it on. | $34M–41M | $29M–35M |
| Friction score | 86 | 117 | 117 |
The best value in each row is bold. For friction, lower is better. Today's revenue is blank because there is no public count of Suns+ subscriptions to base it on.
Friction is what it takes this household to watch every game. It counts the services it needs, what they cost and the steps to set them up, so lower is better.
Countyline is an independent analysis by Blake Kahler. It is not affiliated with, endorsed by, or sponsored by the National Basketball Association, any NBA team, or any media company named. Names and logos identify the subjects of the analysis. Figures are estimates from public sources, cited on the methods page. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.