See who can watch Jazz games free today and who would have to pay under the NBA's reported streaming hub.
Scenario
Assumptions
Market
- Households
- 1,725,126
- Counties
- 60 in UT, ID and WY
- Over the air
- KJZZ 14 and 43 translators
- Today
- KJZZ 14 + Jazz+ ($19.99/mo)
Today
Today 1,102,100 households can watch free on KJZZ 14, and about 34,400 more would pay for Jazz+ if 6% of the rest sign up.
A household has no way to watch if it has no antenna signal and no broadband subscription at home. That count comes from FCC and Census data, so the sliders do not change it.
All scenarios
| Output | Today | Hub | Hybrid |
|---|---|---|---|
| Households reached | 1.14M | 96K | 616K |
| Under-35 households | 287K | 23K | 155K |
| Rights revenue | Blank. Today's revenue is blank until someone enters over-the-air ad revenue. | $9.8M–34M | $8.3M–29M |
| Friction score | 47 | 93 | 93 |
The best value in each row is bold. For friction, lower is better. Today's revenue is blank until someone enters over-the-air ad revenue.
Friction is what it takes this household to watch every game. It counts the services it needs, what they cost and the steps to set them up, so lower is better.
Countyline is an independent analysis by Blake Kahler. It is not affiliated with, endorsed by, or sponsored by the National Basketball Association, any NBA team, or any media company named. Names and logos identify the subjects of the analysis. Figures are estimates from public sources, cited on the methods page. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.