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Memo · Oct 6, 2026 · Blake Kahler
Boston Celtics
Local media scenarios for 2027-28 · Boston (Manchester) (DMA 10)
No local Celtics game is free today, so a paid-only hub takes nothing away.
Today292KPaid only, on NBC Sports Boston on PeacockHub292KAll local games on the league's paid hubHybrid292KNo local station, so this is the same as the hub
Stream only
Circle size is households
Circle size is households. Counties: Census 2024.
Findings
No local Celtics game is free today. If 6% sign up, the hub reaches 291,500 households, the same as today.
Among households headed by someone under 35, the hub reaches 49,700 if 6% sign up, the same as today.
All scenarios
Friction for the Boston antenna home
Output
Today
Hub
Hybrid
Households reached
292K
292K
292K
Under-35 households
50K
50K
50K
Rights revenue
Blank. Today's revenue is blank because there is no public count of NBC Sports Boston on Peacock subscriptions to base it on.
$34M–42M
$34M–42M
Friction score
220
222
222
The best value in each row is bold. For friction, lower is better. Today's revenue is blank because there is no public count of NBC Sports Boston on Peacock subscriptions to base it on.
Numbers and sources
Hub rights pool
$850M to $1.2B a year, split by market value
DSBJ via MarketScale, Aug 17, 2026
Celtics share
4% to 5% of the pool
ICountyline method
NBC Sports Boston on Peacock price
$14.95 a month
DPeacock add-on page, Oct 6, 2026
Sign-up rate
6% of homes with no free option, 1.0× for under-35s
