Phoenix Suns
Local media scenarios for 2027-28 · Phoenix (Prescott) (DMA 12)
A paid-only hub would take free games away from 2,758,700 households in the Suns market.
Free over the air
Free on 41 of 82 nights
Stream only
Circle size is households
Findings
- Going paid-only takes free games away from 2,758,700 households. If 6% sign up, the hub reaches 156,900, compared with 2,763,100 today.
- If 41 games stay on Arizona's Family and that costs the team 15% of its hub money, 2,758,700 households still watch those free.
- Among households headed by someone under 35, the hub reaches 30,900 if 6% sign up, compared with 548,200 today.
All scenarios
Friction for the Phoenix antenna home| Output | Today | Hub | Hybrid |
|---|---|---|---|
| Households reached | 2.76M | 157K | 1.46M |
| Under-35 households | 548K | 31K | 290K |
| Rights revenue | Blank. Today's revenue is blank because there is no public count of Suns+ subscriptions to base it on. | $34M–41M | $29M–35M |
| Friction score | 86 | 117 | 117 |
The best value in each row is bold. For friction, lower is better. Today's revenue is blank because there is no public count of Suns+ subscriptions to base it on.
Numbers and sources
| Hub rights pool | $850M to $1.2B a year, split by market value | DSBJ via MarketScale, Aug 17, 2026 |
|---|---|---|
| Suns share | 4% to 4.9% of the pool | ICountyline method |
| Suns+ price | $14.99 a month or $109.99 a year | DNBA.com Suns+ page, Oct 6, 2026 |
| Hub pay cut for the simulcast | 15%, from 0% to 30%. No public deal discloses one | SAssumption |
| Sign-up rate | 6% of homes with no free option, 1.0× for under-35s | SJazz+, Padres and RSN-era anchors |