Utah Jazz memo

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Memo · Oct 6, 2026 · Blake Kahler
Utah Jazz
Local media scenarios for 2027-28 · Salt Lake City (DMA 28)

A paid-only hub would take free games away from 1,102,100 households in the Jazz market.

Ada County, ID: PaidBannock County, ID: PaidBear Lake County, ID: Free over the airBingham County, ID: PaidBlaine County, ID: PaidBonneville County, ID: PaidButte County, ID: PaidCamas County, ID: PaidCanyon County, ID: PaidCaribou County, ID: Free over the airCassia County, ID: PaidElmore County, ID: PaidFranklin County, ID: PaidGooding County, ID: PaidJerome County, ID: PaidLincoln County, ID: PaidMinidoka County, ID: PaidOneida County, ID: PaidOwyhee County, ID: PaidPower County, ID: PaidTeton County, ID: PaidTwin Falls County, ID: PaidBeaver County, UT: Free over the airBox Elder County, UT: Free over the airCache County, UT: Free over the airCarbon County, UT: Free over the airDaggett County, UT: Free over the airDavis County, UT: Free over the airDuchesne County, UT: Free over the airEmery County, UT: PaidGarfield County, UT: PaidGrand County, UT: PaidIron County, UT: Free over the airJuab County, UT: PaidKane County, UT: PaidMillard County, UT: PaidMorgan County, UT: Free over the airPiute County, UT: Free over the airRich County, UT: Free over the airSalt Lake County, UT: Free over the airSan Juan County, UT: PaidSanpete County, UT: Free over the airSevier County, UT: Free over the airSummit County, UT: Free over the airTooele County, UT: Free over the airUintah County, UT: Free over the airUtah County, UT: Free over the airWasatch County, UT: Free over the airWashington County, UT: Free over the airWayne County, UT: PaidWeber County, UT: Free over the airCarbon County, WY: PaidFremont County, WY: PaidHot Springs County, WY: PaidLincoln County, WY: PaidNatrona County, WY: PaidSublette County, WY: PaidSweetwater County, WY: PaidTeton County, WY: PaidUinta County, WY: Paid
Today1.14MFree on KJZZ 14, or paid on Jazz+
Ada County, ID: PaidBannock County, ID: PaidBear Lake County, ID: PaidBingham County, ID: PaidBlaine County, ID: PaidBonneville County, ID: PaidButte County, ID: PaidCamas County, ID: PaidCanyon County, ID: PaidCaribou County, ID: PaidCassia County, ID: PaidElmore County, ID: PaidFranklin County, ID: PaidGooding County, ID: PaidJerome County, ID: PaidLincoln County, ID: PaidMinidoka County, ID: PaidOneida County, ID: PaidOwyhee County, ID: PaidPower County, ID: PaidTeton County, ID: PaidTwin Falls County, ID: PaidBeaver County, UT: PaidBox Elder County, UT: PaidCache County, UT: PaidCarbon County, UT: PaidDaggett County, UT: PaidDavis County, UT: PaidDuchesne County, UT: PaidEmery County, UT: PaidGarfield County, UT: PaidGrand County, UT: PaidIron County, UT: PaidJuab County, UT: PaidKane County, UT: PaidMillard County, UT: PaidMorgan County, UT: PaidPiute County, UT: PaidRich County, UT: PaidSalt Lake County, UT: PaidSan Juan County, UT: PaidSanpete County, UT: PaidSevier County, UT: PaidSummit County, UT: PaidTooele County, UT: PaidUintah County, UT: PaidUtah County, UT: PaidWasatch County, UT: PaidWashington County, UT: PaidWayne County, UT: PaidWeber County, UT: PaidCarbon County, WY: PaidFremont County, WY: PaidHot Springs County, WY: PaidLincoln County, WY: PaidNatrona County, WY: PaidSublette County, WY: PaidSweetwater County, WY: PaidTeton County, WY: PaidUinta County, WY: Paid
Hub96KAll local games on the league's paid hub
Ada County, ID: PaidBannock County, ID: PaidBear Lake County, ID: Free over the airBingham County, ID: PaidBlaine County, ID: PaidBonneville County, ID: PaidButte County, ID: PaidCamas County, ID: PaidCanyon County, ID: PaidCaribou County, ID: Free over the airCassia County, ID: PaidElmore County, ID: PaidFranklin County, ID: PaidGooding County, ID: PaidJerome County, ID: PaidLincoln County, ID: PaidMinidoka County, ID: PaidOneida County, ID: PaidOwyhee County, ID: PaidPower County, ID: PaidTeton County, ID: PaidTwin Falls County, ID: PaidBeaver County, UT: Free over the airBox Elder County, UT: Free over the airCache County, UT: Free over the airCarbon County, UT: Free over the airDaggett County, UT: Free over the airDavis County, UT: Free over the airDuchesne County, UT: Free over the airEmery County, UT: PaidGarfield County, UT: PaidGrand County, UT: PaidIron County, UT: Free over the airJuab County, UT: PaidKane County, UT: PaidMillard County, UT: PaidMorgan County, UT: Free over the airPiute County, UT: Free over the airRich County, UT: Free over the airSalt Lake County, UT: Free over the airSan Juan County, UT: PaidSanpete County, UT: Free over the airSevier County, UT: Free over the airSummit County, UT: Free over the airTooele County, UT: Free over the airUintah County, UT: Free over the airUtah County, UT: Free over the airWasatch County, UT: Free over the airWashington County, UT: Free over the airWayne County, UT: PaidWeber County, UT: Free over the airCarbon County, WY: PaidFremont County, WY: PaidHot Springs County, WY: PaidLincoln County, WY: PaidNatrona County, WY: PaidSublette County, WY: PaidSweetwater County, WY: PaidTeton County, WY: PaidUinta County, WY: Paid
Hybrid616KHub, with 41 games also free on KJZZ 14
Free over the air
Free on 41 of 82 nights
Stream only
Circle size is households
Circle size is households. Counties: Census 2024.

Findings

  1. Going paid-only takes free games away from 1,102,100 households. If 6% sign up, the hub reaches 96,300, compared with 1,136,500 today.
  2. If 41 games stay on KJZZ 14 and that costs the team 15% of its hub money, 1,102,100 households still watch those free.
  3. Among households headed by someone under 35, the hub reaches 22,800 if 6% sign up, compared with 287,200 today.

All scenarios

Friction for the Salt Lake City antenna home
OutputTodayHubHybrid
Households reached1.14M96K616K
Under-35 households287K23K155K
Rights revenueBlank. Today's revenue is blank until someone enters over-the-air ad revenue.$9.8M–34M$8.3M–29M
Friction score479393

The best value in each row is bold. For friction, lower is better. Today's revenue is blank until someone enters over-the-air ad revenue.

Numbers and sources

Hub rights pool$850M to $1.2B a year, split by market valueDSBJ via MarketScale, Aug 17, 2026
Jazz share1.2% to 4% of the poolICountyline method
Jazz+ price$19.99 a month or $124.99 a yearDSEG+ support center, Aug 3, 2026
Jazz+ subscriptions20,000 or more, the last public countDNext TV, Mar 11, 2024
Hub pay cut for the simulcast15%, from 0% to 30%. No public deal discloses oneSAssumption
Sign-up rate6% of homes with no free option, 1.0× for under-35sSJazz+, Padres and RSN-era anchors