The memo is sized for paper. On a phone, download the PDF and read it there.
Memo · Oct 6, 2026 · Blake Kahler 
Utah Jazz
Local media scenarios for 2027-28 · Salt Lake City (DMA 28)
A paid-only hub would take free games away from 1,102,100 households in the Jazz market.
Today1.14MFree on KJZZ 14, or paid on Jazz+Hub96KAll local games on the league's paid hubHybrid616KHub, with 41 games also free on KJZZ 14 Circle size is households
Circle size is households. Counties: Census 2024.Findings
- Going paid-only takes free games away from 1,102,100 households. If 6% sign up, the hub reaches 96,300, compared with 1,136,500 today.
- If 41 games stay on KJZZ 14 and that costs the team 15% of its hub money, 1,102,100 households still watch those free.
- Among households headed by someone under 35, the hub reaches 22,800 if 6% sign up, compared with 287,200 today.
All scenarios
Friction for the Salt Lake City antenna home| Output | Today | Hub | Hybrid |
|---|
| Households reached | 1.14M | 96K | 616K |
|---|
| Under-35 households | 287K | 23K | 155K |
|---|
| Rights revenue | Blank. Today's revenue is blank until someone enters over-the-air ad revenue. | $9.8M–34M | $8.3M–29M |
|---|
| Friction score | 47 | 93 | 93 |
|---|