Teams
What a paid-only league hub would change for each team compared with today, assuming 6% of the households with no free way to watch sign up. Pick a team to open its map and change the assumptions.
What the hub changes
| Team | Carrier, 2026-27 | Model | Reach under hub | Friction |
|---|---|---|---|---|
 Utah Jazz |  Jazz+ | Over the air + team app | −1.04M | +46 |
 Minnesota Timberwolves |  KARE 11 | Paid stream + 15 games over the air | −289K | +0 |
 Boston Celtics |   | Cable network + paid stream | +0 | +2 |
 Phoenix Suns | Arizona's FamilySuns+ | Over the air + team app | −2.61M | +31 |
 New York Knicks |  | Cable network + paid stream | +0 | −9 |
Reach under hub is the change in households reached, comparing the hub with today. Friction is the change in the friction score for one example household in each market, which the next table names. Where it says Blank, that household has no score today, usually because the only service that carries its games has not published a price.
Each market today
| Team | Households | Counties | Can watch free today | Example household |
|---|---|---|---|---|
| Utah Jazz | 1,725,126 | 60 | 1,102,139 | Salt Lake City antenna home |
| Minnesota Timberwolves | 5,118,116 | 398 | 1,674,407 on 15 of 82 nights | Minneapolis antenna home |
| Boston Celtics | 5,273,370 | 63 | 0 | Boston antenna home |
| Phoenix Suns | 2,856,081 | 15 | 2,758,723 | Phoenix antenna home |
| New York Knicks | 12,119,982 | 91 | 0 | Manhattan antenna home |
Households and counties are Census counts DACS 2020–2024 5-year, B11001. The number that can watch free is the model's estimate, based on the FCC's service contours.
How to read the table
If a team's local games are already paid-only, a hub takes no free games away, so its reach does not change. If a team is on free TV today, a hub takes those games away from every household its station reaches, and the team only gets back the households that sign up. Friction is scored for one household at a time, so the example household is different for each team. The score counts the services a household needs, what they cost, the steps to set them up and the games that are not on its main service. The methods page has the formula and the numbers behind it.